What are the most profitable niches in 2021?

 Have you figured out your niche?

What are the most profitable niches in 2021? As the Freelancing industry continuously soar higher and higher by the day, digital marketers are getting more restless and confused at the same time about what niche will best suit them. This specifically applies to those who are still testing the waters of the freelancing world. For those who already cemented their path even before the pandemic, their stability is unshaken. So, this article is not for the seasoned freelancers but the newcomers otherwise called “newbie.” What is a niche? Niche is a position or interest that allows someone to thrive in a particular environment it is what you are good at, for example, you are good in video editing, then video editing will be your niche, if you are good at numbers and accounting, then that can be your niche. It is also possible that a person will find other fields away from what he/she is good at considering other factors, like market potential. Deciding about your niche when you are just starting also goes against the advice of many seasoned freelancers, as it may limit your learning and growth potential, it is better to learn as much as you can, gather more experience, and decide later what best suits you. Although for those who are having a well-defined skillset and relevant work experience, they can decide right away. 

logos of freelancing sites

Freelancing websites



We will not enumerate all the niches available in the market, we will only cover the lucrative ones. So, how do we find out which is lucrative and which one is not? Like in the physical way of conducting business, if you are familiar with the law of supply and demand, it is the same as an online job. The Law of supply and demand is one of the most basic economic laws in which the volume of supply and demand affects the price of products and services, if the supply is more, and demand is less, the prices are becoming low and vice versa. The freelancing industry, because of the button covid-19 triggered last year, maybe not have less lucrative niches. According to the press release issued by Upwork during the 3rd quarter of 2020, the number of freelancers increased during the peak of the pandemic, not only for Gen Z (aged 18-22) but also Millennials (aged 23-38), Gen X (aged 39-54), and Baby Boomers (aged 55+) who are transitioning from a corporate job into retirement. In short, there is no age limit for freelancers, as long as you can deliver the work required, then you are good to go! So, what are some lucrative niches for freelancers?


 a graph released by Open PR from HTF Market Intelligence Consulting Pvt. Ltd. showcasing the market share of Freelancing Sites


What are the lucrative niches in 2021?

For Dropshipping Industry:

  1. Tech-friendly fitness clothes: - don’t we all love the idea of fitness, functionality, and trends?

  2. Gadgets: - if you are a fan of spy films, then you know what are gadgets included in this one, from highly functional surveillance pens, key holders, and everything high-tech.

  3. Llamas: - yes you heard it right, it is gaining popularity as the new unicorn; it was even featured at Oprah Magazine

  4. Phone accessories - like protective phone covers, stand, screen shield, phone holders 

  5. Creator Tools - with the ever-increasing popularity of Tiktok, comes Content Creator tools as well.

  6. Statement Jewelry and Face Jewelry- it is under the sub-category of women’s accessories. 

  7. Luxury Dining and cooking set - it is under the home and decor category

  8. Kids and babies - this is everything related to babies like eating habits, snacks, food accessories, and clothing 

  9. Swimming accessories like floatation devices, swimming trunks, and bikinis, scuba diving gadgets, snorkeling.

  10. Shield sunglasses -although it is easy to go to any shop to pick up any of these, because of pandemics, shield sunglasses among thousands of other products are being sold online.

For Blogging

  1. Tech News and Updates - technology is life! 

  2. Game Reviews for the young and young at-hearts

  3. Jobs - Today, job updates and news are some most sought after topics across social media platforms

  4. Government’s Provision and Scheme Information - to keep ourselves updated about our benefits and government schemes, especially during the time of the pandemic.

  5. Mobile Reviews - we keep changing gadgets now and then, people read about the latest and respective reviews.

  6. Food - it is our basic need, we have to eat, that too, eat well if we can, so this is a very profitable niche.

  7. Health - health is the new cool thing

  8. Life Coach - sometimes we get confused, guidance and consultation are gaining a fair share of popularity.

For YouTube Channel

  1. Unboxing - if you will ask how it became profitable, they can connect it with affiliate marketing, sponsored items, and YouTube connecting to Google AdSense

  2. Gaming and Streaming - do not underestimate the popularity of Gaming, more and more adults are jumping into live streaming.

  3. Tech and Gadget Reviews, just like in blogging, Gamers love watching and reading the reviews of their favorite games

  4. Life Hacks - We all love practical and smart ways of getting things done. 

  5. Automotive - Passion! People watch about cars all the time, whether they are about to buy theirs dream car or they just simply enjoy watching them.

  6. Podcasts based on Niche. The podcast is increasingly becoming popular nowadays, More and more people are venturing into podcasting as an alternative to YouTube.

  7. Give away videos - everybody love Freebies

  8. Lists of top X - any well-researched list that can provide substantial information.

  9. Health and Fitness - Healthy living and sports activities

  10. DIYs or Do It Yourself videos - the idea of homestead living is growing by the day due to pandemics, we can all use some ideas on how to do things ourselves. 

  11. Celebrity News - don’t we all love the juicy stuff?

  12. Local and World News - no question about getting updates about what is happening around the globe.

  13. Fashion - don't we all love the latest trend in clothing? 

  14. Restaurant Reviews - everybody loves excellent food

  15. Food and Cooking Video - in recent months, cooking videos and food photos increased exponentially across social media platforms, the absence of take-outs and dine-ins forced people to experiment in their kitchen 

  16. Makeup and Beauty- vanity and everything beautiful never goes out of fashion 

  17. Economical Travel plans and destination.

  18. Side Hustle Tips - Very helpful and much-needed info to get by.

For Affiliate Marketing :

  1. Golf - We all know that golf is a rich man’s sport, need I say more?

  2. Home Security

  3. Online Dating- Online dating has always been popular, not only for countries with arranged marriages but also for busy executives.

  4. Travel - right now travel is not a priority but we all love planning for an enjoyable vacation.

  5. Gaming - young and young at heart enjoys online game:

  6. Financials

  7. Fitness

  8. Music

  9. Debt Settlement

  10. Yoga

  11. Weight Loss

  12. Sports

  13. Coffee

  14. Makeup

  15. Insurance

  16. Automotive

  17. Bitcoin and Crypto Currencies

  18. Investing

  19. Organic Products

  20. Pet

  21. Solar Power

  22. Nutrition Products

  23. Education

  24. Herbal

  25. Pharmacy

  26. Gardening

  27. WordPress

  28. Web Hosting

  29. VPN

  30. Forex

  31. Art

  32. Tax Preparation

For E-Commerce Niches

  1. Less Expensive products (Cheaper Marketing) appeals to the masses, affordable and practical purchases that save you heaps of cash.

  2. Expensive and high-end products that give higher profits and less competition

  3. Reduced Resources - or stock keeping unit, have you heard of clearance sale? Well, that describes it best.


There are thousands of other niches out there, and as much as a good deal may question that other niches are more profitable than the others, the fact remains the same that the above-listed niches are not less popular.  


Conclusion and Tip


There are thousands of options available in the market, and the Freelancing Industry can surely accommodate everyone who came prepared for the challenge. According to an article published by Human Resource Executive, the freelancing industry is big enough for everyone it is bigger than the economy of Saudi Arabia or Switzerland. So if you are new in freelancing, learning a skill or two won’t hurt, and if you are already a member of the freelancing workforce, you can always upskill to cope up with the ever-competitive market. Since this trend of working remotely is here to stay for a long haul, we might as well embrace it. Let us not go to the battle without armor, let’s gear up for some action!

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