Digital Marketing Essentials

Once upon a time, people spend days, sometimes weeks or months, to meet and greet people from other cities or countries. Nowadays, with just a click of a button, we can reach people from all over the world, convey messages, share experiences, thoughts, and ideas. With the constantly rising popularity of online media, blogging and writing is becoming increasingly one of the most popular ways to get your message across. We’re all social animals, we mingle, we giggle, we laugh and talk all the time. Surely, we can make friends with strangers by starting with a simple hi! We all speak different languages, but the most common language we use online (and internationally) is English, no question about it. While natural English speakers can converse naturally without even blinking, the same case is not true for all of us. And what better way to start a conversation, an article, a book, or a blog, but by being clearly understood, if not a content ninja!  Oh, I love that, “content ninja...

What is writing and how to start writing? Writing , according to mighty Wikipedia, is the medium of human communication that involves the representation of language with symbols, while Oxford defines writing as the activity or skill of making coherent words on paper (or digitally nowadays). And how to write? Everybody seemed to take refuge on online jobs, e-commerce, freelancing gigs, and everything online nowadays. The competition that used to be in the physical world is shifting, digitally. They flood social media newsfeeds with promotional items of what is being sold online, services being provided, free and paid online courses, web hosting, webinars, and tons of new pages and websites that ventured into digital marketing. There are endless possibilities online, as was in the physical work environment pre-lockdown. For me, it is writing! I have taken few online courses to refresh and update my knowledge-base, it’s been a while since I graduated from the ...

 Have you figured out your niche? What are the most profitable niches in 2021? As the Freelancing industry continuously soar higher and higher by the day, digital marketers are getting more restless and confused at the same time about what niche will best suit them. This specifically applies to those who are still testing the waters of the freelancing world. For those who already cemented their path even before the pandemic, their stability is unshaken. So, this article is not for the seasoned freelancers but the newcomers otherwise called “newbie.” What is a niche? Niche is a position or interest that allows someone to thrive in a particular environment it is what you are good at, for example, you are good in video editing, then video editing will be your niche, if you are good at numbers and accounting, then that can be your niche. It is also possible that a person will find other fields away from what he/she is good at considering other factors, like mar...

What makes people so hinged to Affiliate Marketing?  Money is the single most highly motivating factor for most human beings these days. Okay, for those who disagree with this statement, let us not talk about morality or spirituality right now, because when your stomach cramps, your sense of morality and spirituality will not feed you. When you feel sick, the idea of morality will not pay your hospital bills, not even purchase a cheap over-the-counter medicine. It will not pay your light and water bills, it will definitely not pay your rent or mortgage, nor send your kids to school, but money can provide for you for these every time. We can always romanticize the idea of togetherness as the most important thing in life, but togetherness will not bring harmony if we are hungry. So let us forget about it and talk about business innovation and invention. “Necessity is the mother of invention” by Richard Franck (1658) When faced with challenges and certain difficulties, ...

What is a freelancing job and how different is it from online jobs? You may find this topic “old news” if you are one of few million freelancers or online workers out there, but for the traditional office/corporate employees where the idea of work from home (WFH) was a complete stranger until early last year, then this article is definitely for you! This is also for you if you are one of many millions of aspiring freelance/online job aspirants. When did this online job start and who spearheaded the idea? In  1994, Jeff Taylor  founded  The Monster Board , it is a website that collects and posts “help wanted ads” from all the local newspapers across America, but it was not before 1996 have the site went public. Three years later, there was a merger between The Monster Board and Online Career Center, and the first online job search  Monster.com  was born and everything else was history. Let us go back to the digital memory lane of online jobs by detailin...