Digital Marketing Essentials

  Google Page Experience Update 2021 So, after impatiently waiting for the rollout of the Google page experience update, how’s your website doing? Wait, don’t tell me you are still holding on to your AMP badge icon! No way! Well, if you happened to be on sabbatical or maybe on online media detox, don’t worry. We have got you covered. Site owners and SEOs were pretty excited and tensed altogether when Google announced the rollout of the new algorithm. Why wouldn’t you? Every time they make changes, things seem to go back to square one, or is it? Well, not really! At least not this time.  What are the stats you commonly monitor on your website? Speed? Design? Reach? Connection with your audience? As part of Google page experience rollout, the update includes several categories: Core Web Vitals: LCP or largest contentful paint FID or first input delay  CLS or cumulative layout shift Bonus: Top stories carousel feature on Google Search - they include news content, as long as it meets the 

Graphic has been an integral part of any presentation and online communication. And with the rise of high-definition screens, having a standard-looking photo or graphic design isn’t just enough to catch as many eyeballs as you wanted to. Popularity as views, likes, and shares are the basis of one’s post value so everyone is cramming to prep for graphic design to make you stop mid-scroll and start engaging with their posts.  With the attention span of online users getting shorter and shorter by the day, pressure is building up amongst digital marketers and online entrepreneurs. So we made it easy for you by compiling a list of free software/tools for  Graphic Design. TOP 20 FREE SOFTWARES FOR GRAPHIC DESIGNERS CANVA -  Canva  is a user-friendly, drag-and-drop video and graphic design tool anyone can use. It comes with a wide collection of templates from business cards, social media posts, video presentations, flyers, and many more. Like most of the tools available online, it comes with

What is writing and how to start writing? Writing , according to mighty Wikipedia, is the medium of human communication that involves the representation of language with symbols, while Oxford defines writing as the activity or skill of making coherent words on paper (or digitally nowadays). And how to write? Everybody seemed to take refuge on online jobs, e-commerce, freelancing gigs, and everything online nowadays. The competition that used to be in the physical world is shifting, digitally. They flood social media newsfeeds with promotional items of what is being sold online, services being provided, free and paid online courses, web hosting, webinars, and tons of new pages and websites that ventured into digital marketing. There are endless possibilities online, as was in the physical work environment pre-lockdown. For me, it is writing! I have taken few online courses to refresh and update my knowledge-base, it’s been a while since I graduated from the College of Mass Communication

 Have you figured out your niche? What are the most profitable niches in 2021? As the Freelancing industry continuously soar higher and higher by the day, digital marketers are getting more restless and confused at the same time about what niche will best suit them. This specifically applies to those who are still testing the waters of the freelancing world. For those who already cemented their path even before the pandemic, their stability is unshaken. So, this article is not for the seasoned freelancers but the newcomers otherwise called “newbie.” What is a niche? Niche is a position or interest that allows someone to thrive in a particular environment it is what you are good at, for example, you are good in video editing, then video editing will be your niche, if you are good at numbers and accounting, then that can be your niche. It is also possible that a person will find other fields away from what he/she is good at considering other factors, like market potential. Deciding about

What makes people so hinged to Affiliate Marketing?  Money is the single most highly motivating factor for most human beings these days. Okay, for those who disagree with this statement, let us not talk about morality or spirituality right now, because when your stomach cramps, your sense of morality and spirituality will not feed you. When you feel sick, the idea of morality will not pay your hospital bills, not even purchase a cheap over-the-counter medicine. It will not pay your light and water bills, it will definitely not pay your rent or mortgage, nor send your kids to school, but money can provide for you for these every time. We can always romanticize the idea of togetherness as the most important thing in life, but togetherness will not bring harmony if we are hungry. So let us forget about it and talk about business innovation and invention. “Necessity is the mother of invention” by Richard Franck (1658) When faced with challenges and certain difficulties, it is our second na

What is a freelancing job and how different is it from online jobs? You may find this topic “old news” if you are one of few million freelancers or online workers out there, but for the traditional office/corporate employees where the idea of work from home (WFH) was a complete stranger until early last year, then this article is definitely for you! This is also for you if you are one of many millions of aspiring freelance/online job aspirants. When did this online job start and who spearheaded the idea? In  1994, Jeff Taylor  founded  The Monster Board , it is a website that collects and posts “help wanted ads” from all the local newspapers across America, but it was not before 1996 have the site went public. Three years later, there was a merger between The Monster Board and Online Career Center, and the first online job search  Monster.com  was born and everything else was history. Let us go back to the digital memory lane of online jobs by detailing the progression of Freelancing s