Digital Marketing Essentials

What is plagiarism? Plagiarism came from the Latin word " plagiarus " meaning kidnapper or seducer, but that definition has evolved over the years. Although kidnapping the intellectual property of another writer still applies in contemporary times, it is simpler to say that plagiarism is "presenting someone else's ideas or work as your own." In short, it is cheating and stealing. As content consumption continuously and exponentially increases online, content creators are compelled to produce new articles consistently.  A lack of new ideas pushes people to take the unconventional, and plagiarize.  Why do people plagiarize? Plagiarism has many faces and colors. You'll be surprised to know that plagiarism is very popular among students as it is with writers for similar reasons: Laziness - laziness made it to the top for obvious reasons. They don't want to burn their eyebrows reading and studying, so they copy. They lack confidence - instead of putting thi...

Once upon a time, people spend days, sometimes weeks or months, to meet and greet people from other cities or countries. Nowadays, with just a click of a button, we can reach people from all over the world, convey messages, share experiences, thoughts, and ideas. With the constantly rising popularity of online media, blogging and writing is becoming increasingly one of the most popular ways to get your message across. We’re all social animals, we mingle, we giggle, we laugh and talk all the time. Surely, we can make friends with strangers by starting with a simple hi! We all speak different languages, but the most common language we use online (and internationally) is English, no question about it. While natural English speakers can converse naturally without even blinking, the same case is not true for all of us. And what better way to start a conversation, an article, a book, or a blog, but by being clearly understood, if not a content ninja!  Oh, I love that, “content ninja...

  How do you craft your hashtag? How much or how little do you know about hashtags?   Who would have thought that a simple proposal of  Chris Messina  in 2007 on using the hashtag (formerly known as the pound sign or the number sign) will be one of the most important determining factors for audience reach and account growth across social media platforms today? Because of its popularity, you can hardly see a single post without hashtags in it. Aside from companies, hashtags are generally used by millennials, Gen. Z, bloggers, influencers, digital marketers, politicians, celebrities, oh well, everybody does so it seems. But how much do you know about hashtags? Do you use it just for the sake of using it because everybody does? Or do you use hashtags to reach a wider audience? To be famous! No matter what it is, I am sure you are thinking about it before hitting the post button, like how many hashtags you will use, or what specific words you will add after that num...

What are the top 10 Free Online Courses for Digital Marketers? If you are just starting as a freelancer and aiming to equip yourself with the basic know-how of landing an online job, you might check various websites in search of much-needed information, browsing day in day out for online courses. There are thousands of online courses you can come across with, free and paid, but the question is, are they good enough? When I started getting “digital,” I joined some FB groups and became a silent reader, I wanted to learn so I read all the posts when any group member was asking questions, I used to check all the replies, I cannot tell what was the right or wrong answer, but I told myself, it was fine as long as I can read a “possibility.” The possibility that one day, when I came to a point of being in the same situation, I can deal with it using any of the answers. Some groups are selling online courses as well, and they provide free basic courses (or guidelines) for be...

What is writing and how to start writing? Writing , according to mighty Wikipedia, is the medium of human communication that involves the representation of language with symbols, while Oxford defines writing as the activity or skill of making coherent words on paper (or digitally nowadays). And how to write? Everybody seemed to take refuge on online jobs, e-commerce, freelancing gigs, and everything online nowadays. The competition that used to be in the physical world is shifting, digitally. They flood social media newsfeeds with promotional items of what is being sold online, services being provided, free and paid online courses, web hosting, webinars, and tons of new pages and websites that ventured into digital marketing. There are endless possibilities online, as was in the physical work environment pre-lockdown. For me, it is writing! I have taken few online courses to refresh and update my knowledge-base, it’s been a while since I graduated from the ...

 Have you figured out your niche? What are the most profitable niches in 2021? As the Freelancing industry continuously soar higher and higher by the day, digital marketers are getting more restless and confused at the same time about what niche will best suit them. This specifically applies to those who are still testing the waters of the freelancing world. For those who already cemented their path even before the pandemic, their stability is unshaken. So, this article is not for the seasoned freelancers but the newcomers otherwise called “newbie.” What is a niche? Niche is a position or interest that allows someone to thrive in a particular environment it is what you are good at, for example, you are good in video editing, then video editing will be your niche, if you are good at numbers and accounting, then that can be your niche. It is also possible that a person will find other fields away from what he/she is good at considering other factors, like mar...

What makes people so hinged to Affiliate Marketing?  Money is the single most highly motivating factor for most human beings these days. Okay, for those who disagree with this statement, let us not talk about morality or spirituality right now, because when your stomach cramps, your sense of morality and spirituality will not feed you. When you feel sick, the idea of morality will not pay your hospital bills, not even purchase a cheap over-the-counter medicine. It will not pay your light and water bills, it will definitely not pay your rent or mortgage, nor send your kids to school, but money can provide for you for these every time. We can always romanticize the idea of togetherness as the most important thing in life, but togetherness will not bring harmony if we are hungry. So let us forget about it and talk about business innovation and invention. “Necessity is the mother of invention” by Richard Franck (1658) When faced with challenges and certain difficulties, ...