Digital Marketing Essentials

  Google Page Experience Update 2021 So, after impatiently waiting for the rollout of the Google page experience update, how’s your website doing? Wait, don’t tell me you are still holding on to your AMP badge icon! No way! Well, if you happened to be on sabbatical or maybe on online media detox, don’t worry. We have got you covered. Site owners and SEOs were pretty excited and tensed altogether when Google announced the rollout of the new algorithm. Why wouldn’t you? Every time they make changes, things seem to go back to square one, or is it? Well, not really! At least not this time.  What are the stats you commonly monitor on your website? Speed? Design? Reach? Connection with your audience? As part of Google page experience rollout, the update includes several categories: Core Web Vitals: LCP or largest contentful paint FID or first input delay  CLS or cumulative layout shift Bonus: Top stories carousel feature on Google Search - they include news content, as long as it meets the 

Once upon a time, people spend days, sometimes weeks or months, to meet and greet people from other cities or countries. Nowadays, with just a click of a button, we can reach people from all over the world, convey messages, share experiences, thoughts, and ideas. With the constantly rising popularity of online media, blogging and writing is becoming increasingly one of the most popular ways to get your message across. We’re all social animals, we mingle, we giggle, we laugh and talk all the time. Surely, we can make friends with strangers by starting with a simple hi! We all speak different languages, but the most common language we use online (and internationally) is English, no question about it. While natural English speakers can converse naturally without even blinking, the same case is not true for all of us. And what better way to start a conversation, an article, a book, or a blog, but by being clearly understood, if not a content ninja!  Oh, I love that, “content ninja!” Okay,